Afterglow Cosmetics — A New Face For The Industry?
Unfortunately, too few people appreciate the role of beauty and personal care in health. There are many facets to health and wellness. Appreciating our own beauty is one of those facets. This is not about some unattainable Hollywood version of beauty. Everyone is beautiful in their own way. For those who want to highlight a feature or just enjoy a certain look but not subject themselves to harsh cosmetics there is hope from companies like afterglow cosmetics.
The Global Wellness Summit’s 2017 publication on wellness trends highlights the collective shift in the way our culture thinks about beauty. Modern consumers are not as interested in weight loss and achieving unrealistic ideals anymore. They want to invest in holistic health approaches that prioritize the way they look and feel. For the average consumer, this means choosing foods, activities, and cosmetic/skincare products with clean, natural ingredients.
To meet the increasing demand for mineral cosmetics and other natural products, beauty brands are shifting their approaches to skincare and makeup. In the race to corner the multi-billion-dollar organic personal care market, companies that focus on ingredient transparency, allergen-avoidance, and natural beauty are thriving.
Afterglow Cosmetics, a natural cosmetics and mineral makeup company, entered the marketplace in 2004 in reaction to the lack of natural and safe cosmetics solutions available at the time. Today, the company focuses on the ever-present consumer demand for products that are organic, non-irritating, and allergy-friendly.
Source: Natural Cosmetics Companies Meet Growing Demand for Healthy Alternatives– 7th Space Interactive
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