The Hospital in Hospitality
The English word hospital finds its roots in the Late Latin hospitale “guest-house, inn,” (click here for more etymology) and evolved to focus on the sick and needy. The idea that the hospitality industry has taken a renewed interest in health and wellbeing for its guests really isn’t so new. While hospitals continue to offer care for the sick, people choose wellbeing instead of becoming victims of chronic illnesses. These folks would rather spend money to enjoy hospitality and avoid hospital.
With physical and mental wellbeing a top priority for growing numbers of people, many don’t like to leave their healthy habits at home when they travel.
It’s not just a case of a quick manicure or massage; today’s business and leisure travelers increasingly expect the types of treatments they’re used to at home when they’re on the move whether it’s a consultation with a sleep doctor, Vitamin C-infused showers or a personal training session.
As such, hotels across the world are revamping their fitness and spa operations beyond conventional gyms, saunas and steam rooms to give affluent guests an additional reason to choose their hotel over competitors.
Source: Why hotels are getting serious about relaxation and wellbeing – JLL Real Views
Consumers Choose Wellbeing
The article cites two especially compelling statistics from the Global Wellness Institute:
- the market for wellness tourism is expected to reach $680 billion this year
- wellness travelers spend 130 percent than typical guests
In a time where patients see health care costs rising but quality and outcomes stagnant it is interesting that wellness tourism continues to grow and that those travelers willingly spend more.
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