Pet Holistic Health Market
More consumers are taking an active interest in pet nutrition and the pet holistic health market has recognized that. It is wonderful to more people not only thinking and acting holistically for their own health but also for loved ones, including pets.
Much like with other consumables—especially food—pet parents are turning a critical eye on ingredient labels for healthcare products and seeking out natural alternatives to prescriptions or products that are perceived as harsher or potentially dangerous. Draeger notes that prescriptions are often expensive and might come with unwanted side effects, giving pet owners two reasons to look for and learn about other options.
“People are educating themselves down to an ingredient level, and that is showing in the growth of the natural products industry,” he says. “As the parent of their fur baby, they want only the best, especially when it comes to consumables.”
However, pet owners still want to know that the products will be effective, so they are looking for companies that can provide evidence to back up any health claims.
“Products that are backed by science and clinical studies are gaining popularity among pet owners,” says Sarah Batterson, director of marketing at H&C Animal Health, based in Parker, Colo. “Pet owners want to know they are spending their money on products that actually work.”
To see the original article read: Holistic Health – Pet Business Magazine – April 2018
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