Payers Pursue Holistic Health Solutions
In a sign of the times, insurers are adding more preventative care and wellness options to their plans. When we stop and think about it this really makes good business sense. People do not want to be sick. People do not want to pay huge insurance premiums from which they derive little benefit (until something catastrophic hits them). Payers do not want to lose dollars and customers to avoidable illnesses. It really makes sense that payers pursue holistic health solutions that can keep customers healthy and engaged. It is increasingly clear that Lifestyle is a major health determinant. Nutrition, social interactions, housing, education and so many non-clinical factors weigh heavily on our health. Even small investments in holistic approaches will produce manifold returns for payers, employers, and consumers.
Payers have developed several initiatives to incorporate preventive care and wellness as part of their larger holistic health solutions.
Adding wellness and preventive care can help payers keep their beneficiaries from developing costly chronic conditions and improving their overall health.
Employers recently expressed high interest in wellness and preventive care investments. Wellness and preventive care programs could also provide added value to payers that sell employer-sponsored insurance options.
Aetna, BlueCross BlueShield, and Kaiser Permanente have recently contributed research, digital, and fiscal resources towards developing novel wellness and preventive care programs for health plan members.
For more read the original article: Payers Add Preventive Care, Wellness to Holistic Health Solutions
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