Wellness Travelers
Travel can be great fun. There are wonderful sites, exotic foods, new people, history, and culture. While more people are travelling and enjoying it, there are increasingly more wellness travelers.
A recent study by the Global Wellness Institute (GWI) puts wellness tourism at a whopping $563 billion industry. The growth momentum of this travel segment is not slowing. In fact, since GWI first unveiled the size of global wellness three years ago, the market is as strong as ever.
Some of the major findings of its most recent research released in January 2017 narrows in on three converging megatrends: 1) an emerging global middle class with rising disposable incomes for lifestyle spending, including travel; 2) an increasing consumer desire for all things related to wellness and a healthy lifestyle; and 3) a growing interest in experiential travel.
A mounting demand for wellness travel and an overwhelming increase in innovations by businesses (inclusive of travel suppliers) to meet demand has propelled this market forward. In fact, from 2013-2015, wellness tourism expenditures grew by 6.8 percent annually in U.S. dollars, much higher than the 3.4 percent annual increase in overall tourism expenditures.
Furthermore, the study found that travelers made 691 million wellness trips in 2015, which is 104.4 million more than in 2013. What’s more, wellness trips account for 6.5 percent of all tourism trips, but they represent 15.6 percent of total tourism expenditures. The translation for travel agents: Wellness travelers tend to spend much more per trip than non-wellness travelers.
For more information please see the original article: Wellness Travelers Seek Agent Guidance as Market Continues to Expand
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