Preventive Health Market Growing
The consumer voice in healthcare has been growing. As the Western lifestyle and diet have made their way to other nations, like India, the rise of chronic illnesses and need for prevention has also inspired consumers to become more active in their healthcare decisions. With the preventive health market growing in the US and Europe, these additional markets add both to the global supply and demand pools.
New Delhi: With people concerned over lifestyle diseases, the preventive healthcare market, currently estimated to be at $55 billion, could touch $100 billion by 2022, said a RedSeer report.
The sectors that have been covered under preventive healthcare include healthy foods and nutraceuticals, fitness and sports, health monitoring and diagnostics, wellness therapies and tourism and health insurance among others.
Healthcare sectors that come into play when consumers seek prescription or cure do not form part of preventive healthcare including most of primary care, medical monitoring devices and medical tourism.
The study said that with increasing cases of overweight, type 2 diabetes, heart diseases and undernourishment, people are increasingly becoming aware and conscious of wellness.
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