Jujube Fruit's Benefits
If jujube fruit ever makes it big and needs marketing… the Beatles’ “I am the Walrus” has to be a contender with its mesmerizing refrain: Goo goo g’joob, goo goo goo g’joob.
However, with the growing consumer focus on holistic health and well-being there may be no need of a massive marketing campaign. Just easier access to the jujube fruit in its variety of health-benefiting forms.
You’ve probably been downing plenty of salmon, berries, and green smoothies in the name of good health. Maybe even a couple of adaptogenic herbs and mushrooms for good measure and stress relief. But there’s a funky-sounding fruit that may deserve a place in your wellness repertoire that you’ve probably never heard of: jujube fruit (Ziziphus jujuba), aka jujube date, red date, or Chinese date.
Juju-what?! Although many of us in the Western world haven’t heard of the jujube, the fruit, seeds, and bark of this plant have been widely used as food and in Traditional Chinese Medicine for 3,000 years to help calm the mind and relax the body, among other things. And while research isn’t conclusive (rigorous clinical trials are lacking), some preliminary studies on the fruit, fruit extract, and seed extract do suggest these relaxation benefits are real and that jujubes offer additional perks, like improved digestion and cancer-fighting properties.
Even better, jujube fruit is legitimately tasty. Fresh jujubes, which come from the small deciduous jujube tree, are oval-shaped drupes—fleshy fruits with thin skin and a central stone—that taste similar to a very sweet apple. Mature dried jujubes, on the other hand, are often referred to as jujube dates, as they’re dark brown and wrinkly with a flavor similar to regular dates. Jujubes can also be brewed into a mildly fruity tea.