White Castle’s plant-based Impossible Slider gets nationwide release

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Plant-based Impossible Slider

Disruption can come from the oddest places (think of an online bookseller from the 1990;s). However, we would have expected White Castle’s and their (in)famous sliders to lead the way to tasty, popular, plant-based food. White Castle’s plant-based Impossible Slider has made news headlines!

At $1.99 each, the plant-based Impossible Slider is more than double the price of the meat patty original slider. Consumers want to be healthy and will purchase healthier (but necessarily healthy) options, even at a higher price, when properly marketed and delivered. 

White Castle customers are craving a new kind of burger.After slinging tiny square beef sliders for decades, the company began testing meat-free burgers at 140 locations in April — and it’s become a cult favorite. Now, the Impossible Slider will be available at nearly 400 locations nationwide, White Castle said Wednesday.

The burger is a plant-based patty from Silicon Valley-start-up Impossible Foods that looks, tastes and “bleeds” just like real meat.

The product is made with an ingredient called soy leghemoglobin that releases a protein called heme that gives the meat substitute its distinctive blood-like color and taste. This ingredient was approved by the Food and Drug Administration in July, big win for Impossible Foods, which has been rapidly expanding in the U.S. and abroad.

Source: White Castle’s plant-based Impossible Slider gets nationwide release

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